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Innovation in the chain

As well as marketing potatoes globally and developing new varieties, Agrico also formulates innovative solutions in the chain. Using advanced techniques we ensure that our potatoes can be stored for a whole year long. But we are also keen to think along with you about innovative product concepts and the development on the shop floor. Agrico is also the right address for packaging. Our daughter company Leo de Kock & Zonen B.V. develops new packaging ideas in consultation with customers. Read more about our innovation in the chain below.

Nationally grown, all year round

Dutch growers have always been able to store their potatoes for long periods, although year-round storage of potatoes remains problematic. Together with growers and a cooling systems manufacturer, Agrico has initiated a project where the grower's storage sheds can be relatively easily equipped so that year-round storage is possible. So processors always have access to premium quality, Dutch potatoes!

Innovative product concepts

Hobby cooks are showing an increasingly growing demand for potatoes with their own taste profile. And not forgetting convenience solutions, functional food, organic cultivation and exceptional provenance. Grist to the mill for Agrico, as we ensure they are available, always and everywhere.

Developments on the shop floor

As a specialist we are glad to offer our retail partners advice. Within the context of a shop formula we offer category plans, in-store marketing, trade communication and market research. We like to help our retail partner determine how best to offer their customers – today’s demanding consumers – the best possible service in the domain of potatoes.

New and exciting packaging ideas

Our daughter company Leo de Kock & Zonen B.V. in Purmerend is specialised in freshly packed potatoes. The company has a modern washing and packaging station with completely computer-controlled machines. Together with its customers, Leo de Kock & Zonen BV develops innovative packaging concepts in response to the latest consumer trends. Agrico makes use of this company’s know-how and expertise beyond our borders, too.